A Guide to Noodle Photography’s International School Marketing Packages

My Value

With 12 years of experience producing marketing collateral for international schools, I understand their unique challenges and objectives. I specialise in delivering high-quality, tailored visual content that aligns with each school’s branding, diversity, and admission goals. My proven ability to meet tight deadlines ensures timely delivery without compromising quality, whether for ongoing campaigns, major events, or last-minute needs. By providing versatile, secure, and privacy-compliant content, I help schools maintain a strong, engaging presence across all platforms.

The Packages

These packages are examples of the tailored photography and videography services I offer. All options can be mixed, matched, and customised to suit the specific needs of your school. Whether you require a comprehensive media strategy, event-specific coverage, or just gap-filling content, my services are flexible and adaptable to your unique requirements. I’m here to ensure your school’s brand is represented professionally and effectively across all platforms.

  • What is it:
    A year-long package providing schools with a consistent flow of high-quality visual content to support their marketing efforts, both online and offline.

    Why you need it:
    Marketing teams often lack the dedicated resources to consistently produce professional visual content throughout the year. With my expertise in capturing the essence of school life, I ensure you have a steady stream of fresh, polished material.

  • What is it:
    A short-term package designed for schools running specific campaigns (e.g. admission drives), providing high-quality content that aligns with their brand and message.

    Why you need it:
    Marketing departments are often under pressure to launch short-term campaigns without the time or expertise to create high-quality, on-brand content.

  • What is it:
    A package designed to help schools strengthen connections with their alumni through professional storytelling, photography, and video content.

    Why you need it:
    Strengthening ties with alumni is key to building a school’s reputation, but many schools don’t have the time or technical skills to create compelling alumni content.

  • What is it:
    A specialised package aimed at highlighting the school’s facilities through high-quality photography and video, showcasing the spaces with students actively using them.

    Why you need it:
    Many schools have impressive facilities but struggle to visually communicate their value to prospective families. Poor-quality images can make these spaces look less appealing than they truly are.

  • What is it:
    A package offering high-quality, professional portraits for staff, students, or key school figures, designed to be used across various marketing channels.

    Why you need it:
    Unique, eye-catching portraits help the school stand out from the crowd, offering something different from the usual standard photos often seen in school marketing materials. These portraits add a personal touch and can be used in brochures, websites, newsletters, or even in-school displays to showcase the vibrant and diverse school community.

  • What is it:
    An on-demand package providing quick, high-quality photography or video to fill gaps in a school’s existing marketing materials, especially under time pressure.

    Why you need it:
    Time constraints often leave marketing departments with incomplete or low-quality content. Schools need fresh, high-quality images but may not have the resources or time to organise a shoot.

  • What is it:
    A package focused on creating high-quality, engaging visual content for social media platforms, delivered on a regular basis to keep the school’s online presence fresh.

    Why you need it:
    Maintaining an engaging social media presence is a constant challenge, especially when departments lack the in-house expertise or time to regularly create content.

  • What is it:
    A package tailored for covering single or multiple events over the year with both photography and videography, capturing key moments and providing materials for promotion.

    Why you need it:
    Schools often host important events but may lack the time or in-house expertise to properly document them. Missing key moments can result in substandard materials for future promotion.

What is included in a standard marketing photography package?
Packages vary depending on your school's needs, but typically include a set number of shoot days per term or per year, a guaranteed minimum number of edited images, and agreed turnaround times. All packages include pre-shoot briefing, full post-production editing, and delivery via private online gallery. Get in touch to discuss a package built around your specific brief and budget.

Is a retainer or a one-off shoot better value for schools?
For schools that need regular content throughout the academic year — for social media, newsletters, admissions campaigns and events — a retainer arrangement almost always offers better value than booking individual shoots. It also gives you guaranteed availability at the times that matter most, including key events that can be difficult to book at short notice.

Do your packages include video as well as photography?
Combined photography and video packages are available. If your school needs both stills and filmed content — for example, a prospectus shoot combined with a brand film — a combined package is more cost-effective than commissioning them separately and ensures visual consistency across all your content.

How do schools typically use their image libraries?
Most schools use their image library across website pages and news sections, social media channels, printed prospectuses and brochures, digital advertising, open day presentations, and staff recruitment materials. I can advise on how to structure a shoot day to ensure the images you need for each of these are covered.

Can packages be scaled up or down during the academic year?
Yes. I work flexibly with school marketing teams and can adjust the scope of a package if your needs change. Schools going through a rebrand, website refresh or new prospectus cycle often need a more intensive period of photography, and packages can be structured to reflect that.

Do you work with schools outside Abu Dhabi and Dubai?
Yes. While I'm primarily based in Abu Dhabi and Dubai, I work with international schools across the UAE and the wider Middle East and Asia region. Travel costs for shoots outside the UAE are discussed and agreed in advance.

Marketing Packages - Frequently Asked Questions

A collage of various school promotional flyers and posters featuring students engaged in activities such as dancing, science experiments, music, and group discussions.