New School Openings - They Only Happen Once
In 2015, a marketing manager at a school in Singapore called me after their first year had just wrapped, with nothing usable to show for it. Here's what that taught me about photographing a school in its opening year, and why you only get one shot at it.
How to Brief a School Marketing Photographer
A good brief makes the difference between a school photography shoot that delivers and one that disappoints. Here's what I actually need to know before I turn up with a camera.
Avoiding Vanilla - Culling Your Photographs in the Age of AI
In school marketing photography, authenticity matters more than perfection. But with AI tools now choosing our “best” shots, are we at risk of losing the very moments that make our images feel real?
Three Countries, a Pandemic and on to my Fourteenth Year
For the Love of Black and White Photography
Smile Like You Mean It
Bridging Stories
How to Stay Ahead in School Marketing Photography and Videography
The Evolving Role of User-Generated Content in Education Storytelling
